Khloe On Her Bodysuits Line: ‘I Really Want to Show Off the Female Form’

This week Khloe Kardashian launched her bodysuits line for Good America and it’s been a huge success already. The reality star sat down with PeopleStyle and talked about body image, confidence and how her version of a T-shirt and jeans are the bodysuits.

“Because of my body transformation I have become more comfortable and confident to try new styles and to wear bodysuits where I wouldn’t before,” Khloe told PeopleStyle. “But also it wasn’t always as accepted to love your body the way it is now. I don’t care what size you are, I want everyone to feel super-confident within their own skin. Just because you are a size 16 or 22, that doesn’t mean you want to be in a muu-muu hiding yourself; we still want to show off our bodies and not everyone wants to be a size 2, 4 or 6.”

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“I normally go commando,” she reveals. “And then people are like, ‘Oh then you have to take the whole thing off to go to the restroom,’ and I’m like, ‘What are you talking about? You pull it to the side to use the restroom, what is the big deal?’”

“When I was younger, it wasn’t embraced to have any sort of variety or depths to out bodies,” she says. “Beauty really is in the eye of the beholder, but I think with the power of social media, we are able to see so much versatility and the beauty in so many different types of women. Whereas when I was younger, we weren’t really able to see that — it was just a look put on the cover of a magazine.”

 

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“That’s really the message behind our brand — hoping that women love themselves, and that’s why I love to make things that are body-conscious and are so form-fitting,” she shares. “I really want to show off our female form in whatever level you’re comfortable at.”

Khloe’s business partner Emma Grede shares the same views: “I think that the size conversation is something that we need to continue to push,” Grede says. “I have a daughter and I feel like its really important to keep the dialogue open. For me the size conversation really is the last thing to do in fashion, and if we could carve out our little place to make really beautiful products available in an inclusive size range, it would be mission accomplished.”

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“The thing that I love the most about her is this idea of just going with your gut. She’s unapologetic at what she does,” Grede shares. “Khloé is so straightforward. She’s like, ‘We like this, we believe in this, let’s do it!’ And coming from more of a corporate background I think that is super-refreshing. We make no apologies for what we do, who we work with and I think that is again why the brand has got such a great response because it’s really honest.”

The reality star shares that she takes inspiration from her sisters and friends: “I use myself and then my best friend, Malika, is really petite so I like to see how the pieces work on her,” she shares. “But we have three different fit models, who try on everything; ranging in different sizes and heights and body shapes. And I use myself — I’m such a bodysuit whore, I guess you would say. So I’m a snob with bodysuits and I’m very particular — even like the crotch area, how you have to button it together. I’m very particular with all of those things and how it fits and feels on, especially on the down there area. I’m very critical because I wear them all the time so I know how comfortable one should feel.”

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“I love a girl like Rihanna who is able to literally be in baby pink from head-to-toe and be super-girly and the next day she’ll be super badass and edgy and a little more gothic. I’m a girl; I like to dress for my moods and I from looking at Rihanna’s style, she definitely can play up any mood or theatric that she is in. I love that she is not afraid to take those risks; I mean no one can really do it like Rihanna, I don’t think. I love to look at her and get inspired by her.”

Source: http://www.fashionstylemag.com/2017/fashion/khloe-on-her-bodysuits-line-i-really-want-to-show-off-the-female-form/

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