Kim Kardashian is launching the line’s first product, a contour and highlighting kit today, Wednesday.
Industry experts predict, based on Kylie Jenner’s lip kit success, that KKW’s opening sales will go over $14 million in a matter of just 5 minutes! “We have a good model, and even from our lip kit, we have a really good general idea of what our customer is going to be like. We are definitely prepared for the demand,” Kardashian said, noting that her lipstick collaboration with Jenner sold out in mere minutes.
She’s been building the buzz for the release of her new line with her 101 million Instagram followers, by posting photos of some of the products – makeup shades and campaign images. The contour formula comes in light, medium, dark, and deep dark shades as well as matte and shimmer. Both Kardashian’s new line and Kylie Jenner’s makeup kits are produced by Seed Beauty, but Kim says that the two brands are directed to different audiences: “A lot of my stuff is going to be for skin. I’m trying to mirror skin care with makeup,” she told Women’s Wear Daily.
“It’s going to be a different vibe; it’s not going to be a full color cosmetics range with shadows and all that to start. I will probably do some kits here and there of specific makeup looks I’ve done and keep it within the looks.”
You can buy the products at KKWBEAUTY.COM