Michael Kors Bought Jimmy Choo For 1 Billion

Michael Kors Holdings paid 1 Billion euros for the luxury shoe and accessory label, founded by the Malaysian designer, Jimmy Choo and the Vogue UK journalist, Tamara Mellon, twenty years ago. The label got most popular when one of its designers became Princess Lady Diana’s personal shoemaker and the rest is history.

The brand quickly became a 21st century luxury accessories brand, with shoes at its heart, offering an empowered sense of glamour and a playfully daring spirit. The sexy cut, fashionable design, and exceptional Italian craftsmanship struck a chord with a sophisticated clientele, and the first collection enjoyed immediate success. With a goal of creating a global luxury business, Jimmy Choo attracted outside investment and the company embarked on a significant expansion across product categories, channels and geographies. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes.

Some of the celebrities that are completely obsessed with Jimmy Choo’s designs are Michelle Obama, Kate Middleton and Sex And The City’s Carrie Bradshaw – their popularity helped the brand to become one of the most wanted styles in the industry.

Michael Kors is also known for his style and unmistakable sense of fashion and elegance, so it was only natural that this giant brand took interest in the iconic shoe company.  “Jimmy Choo is known worldwide for its glamorous and fashion-forward footwear. The company is a leader in setting fashion trends. Its innovative designs and exceptional craftsmanship resonate with trendsetters globally. We believe that Jimmy Choo is poised for meaningful growth in the future and our company is committed to supporting the strong brand equity that Jimmy Choo has built over the last 20 years,” said their president John D.Idol .

Source: http://www.fashionstylemag.com/2017/fashion/michael-kors-bought-jimmy-choo-for-1-billion/

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